soft flirt

London, ON

For almost a decade, London's sweetheart Alayna has been printing, making, and creating. In addition to all-things soft flirt, Alayna accepts client work, is a mural painter, and has recently become a tattoo artist!

Alayna is continually advocating & bringing people together; she annually organizes & self-funds Soft Fest (a beautiful 3-day arts festival), leads fundraising initiatives, and encourages community engagement & art with murals painted throughout the city.

For nearly 10 years, Spruce Moose & soft flirt have been collaborators, bffs, and each others' biggest supporters; they were even vendor neighbours at the Market at Western Fair District in their early years which is when the collaborations began.

Spruce Moose is proud to stock a large selection of soft flirt goods, with even more selection in-person. Our weekend market store is also the designated pick-up point for orders placed at softflirt.ca